Christine Lane

Read more

Christine Lane

Founder of Mojo Matters & Advocate for Women’s Health in Ireland

Christine Lane is a Registered Nurse and Midwife with the NMBI, and the powerhouse behind Mojo Matters - a platform transforming how women’s health is understood and supported across Ireland.

With a bold, inclusive voice, Christine brings menstrual, hormonal, pregnancy, and postpartum health into the spotlight through evidence-based, stigma-free education. Her work spans classrooms, community spaces, and even government departments - igniting nationwide conversations and driving real change.

Known online as @myholisticmidwife, Christine shares empowering tips and expert guidance with her growing community. Whether you’re navigating pregnancy, birth, or postpartum, Christine offers a fresh, accessible approach rooted in compassion, clinical experience, and a deep commitment to helping women reclaim their health and confidence.

Lara Taylor

Read more

Lara Taylor

The Specialist Midwife in Postnatal & C-Section Recovery

Lara is a dedicated private midwife specialising in C-section recovery and fourth trimester care. With a calm, nurturing approach, she offers the kind of expert 1:1 postnatal support that every new parent deserves — but rarely receives.

Through her platform, @lara_thespecialistmidwife, she’s redefining early motherhood support with evidence-based guidance, practical tools, and a deep commitment to maternal wellbeing. Whether you're recovering from birth or navigating life with a newborn, Lara provides reassurance, continuity, and compassionate care tailored just for you.

Laura Bottilieri

Read more

Laura Bottilieri

Baby & Child Feeding Specialist

Laura Bottiglieri is an experienced Speech and Language Therapist and the expert behind Milk to Mealtime, supporting families through complex feeding journeys from bottle refusal and breastfeeding challenges to fussy eating and entrenched sensory-based food refusal, weaning delays and medically complex needs.

With advanced expertise in eating, drinking and swallowing difficulties, Laura brings deep knowledge of feeding development and the clinical skills required to manage feeding challenges across infancy and childhood. Her approach blends clinical insight with responsive, relationship centred strategies; helping families move forward with tailored, evidence based support that truly fits their child.

Followed and trusted by professionals across the parenting and healthcare world, @milktomealtime is the go to space for calm, expert led guidance on all things feeding.

Emi-Joe Mawson

Read more

Emi-Joe Mawson

Cosmetic Dentist & Digital Smile Expert

Dr. Emi Mawson is a leading cosmetic dentist renowned for her natural, confidence-boosting smile transformations. She combines clinical precision with the latest advancements in digital dentistry to deliver stunning, personalised results that put patients at ease and in control of their oral health journey.

With a growing audience of over 85,000 on TikTok and thousands more on Instagram, @dentist_emi is redefining how dentistry is communicated - making expert advice approachable, engaging, and easy to understand. From myth-busting dental tips to behind-the-scenes smile makeovers, Emi is on a mission to help people feel proud of their smiles.

Zoe Watson

Read more

Zoe Watson

Midwife, IBCLC & Mum of Three

Zoe Watson is a qualified midwife, International Board Certified Lactation Consultant (IBCLC), and mum of three, known for providing honest, evidence-based parenting advice. With a background in both clinical practice and breastfeeding support, Zoe brings practical, compassionate guidance to families navigating pregnancy, birth, and the early years.

As a consultant midwife for MAM, she combines expert knowledge with real-life experience, making her a trusted voice in maternal and infant health.

Lillie Parker

Read more

Lillie Parker

Paediatrician & Trusted Voice in Children’s Health

Dr. Lillie is a dedicated NHS paediatrician working in a specialist emergency department in Hampshire and a proud member of the Royal College of Paediatrics. With a passion for empowering parents through trustworthy, practical advice, she brings her frontline experience to life online.

Through her Instagram platform, followed by over 80,000 parents and carers, Lillie shares expert insights on everything from common childhood illnesses and injury prevention to first aid, nutrition, and lifestyle guidance. Her content supports families from newborn stages right through to the teenage years, making complex health topics accessible, reassuring, and grounded in real clinical experience.

Angela Willis

Read more

Angela Willis

The Eco Midwife

Angela Willis is a highly experienced Midwife, Health Visitor, and Chief Sustainability Officer within the NHS, where she leads national initiatives focused on carbon reduction, the Green Impact for Health Toolkit, and maternity care innovation. As a Clinical Fellow and Clinical Advisor at Health Innovation West, she supports hospitals across the UK in improving maternity services and rolling out intelligent intermittent auscultation to enhance clinical outcomes.

Passionate about combining sustainability with safe, effective care, Angela is a respected voice in public health and a regular speaker at national baby shows and professional conferences.

Known online as @theecomidwife, she shares evidence-based information with over 100K followers across her platforms. Her content spans honest parenting, eco-conscious living, and midwifery-led guidance, all shaped by her real-life experience as a mum of two and frontline clinician.

Their role goes beyond patient care

Their unique perspective can help brands create better products and services.

Find out how

An easy to use platform, with really interesting teaching content and you get to sample the products for yourself. I would highly recommend any healthcare professional to join up!

Cheryl

Midwife

The Expert Link has been such a valuable way for me to discover new products I might not have come across otherwise. Having both the educational content and full-size samples makes it so much easier to decide which products I would feel confident recommending to future service users.

Zoe

Midwife
5

Really great site providing samples for myself as a healthcare professional to share with others. Really educational and couldn’t recommend it enough!

Hospital doctor

0
5

It’s a great way of learning about the products out there. Answering a few questions about the new products and receiving samples is a great bonus. Very engaging and informative. I would recommend this to all my colleagues as it’s a great way of educating yourself and getting some nice goodies in the mean time.

Claire

Health Visitor
5

The platform is very easy to use, I complete surveys on my phone which makes it easy to do anywhere. The surveys I have completed so far have been very user friendly and gave useful knowledge and education in easy to understand ways, making it easier to explain to patients/service users. I received my product less than 2 weeks after completing the survey.

Jade

Nurse
0