Sign up
Login

Brands & Organisations

Increase Awareness. Build Trust. Drive Recommendation.

E-learning & Product Sampling for Your Business
Find Healthcare Professionals for Paid Work
Healthcare professionals are among the most influential voices in shaping product recommendation. The Expert Link helps brands and organisations build awareness, confidence and trusted recommendation through education, research, targeted engagement and expert collaboration.
Whether you’re launching a new product, increasing brand awareness or strengthening professional confidence, our platform is designed to ensure healthcare professionals understand, trust and confidently recommend your products and services.

Connect

The Expert Link (TEL) Connect is our specialist expert opportunities platform, designed to connect brands, organisations and healthcare providers with trusted healthcare professionals for consultancy, content creation, research, education and specialist projects.
Whether you need a single clinical expert, feedback on a new product, nationwide research participants, or an ongoing advisory partnership, TEL Connect provides direct access to a carefully selected network of experienced healthcare professionals across a wide range of clinical specialities.

Recruit healthcare professionals for:

Consultancy projects
Content creation
Educational content and clinical blog writing
Surveys and market research
Product reviews, trials and evaluation
Research and real-world insight programmes
Speaking engagements and webinars
Advisory boards and steering groups
Gifted collaborations
Short-term project work
Long-term consultancy partnerships
From posting opportunities and reviewing applications to managing communication, contracts, project delivery and secure payments, every stage is managed securely within the platform, creating a simple, efficient and transparent experience for both organisations and healthcare professionals.

Why Brands Choose The Expert Link

  • Increase awareness and trusted recommendation amongst healthcare professionals.
  • Build credibility through expert-led, evidence-based education.
  • Reach highly targeted healthcare professional audiences across multiple clinical specialities.
  • Generate meaningful engagement with measurable campaign outcomes.
  • Gather valuable market insights, feedback and real-world data.
  • Recruit trusted healthcare professionals quickly and efficiently.
  • Build long-term relationships with healthcare professionals through education, collaboration and ongoing engagement.
The Expert Link brings education, product sampling, research and expert collaboration together within one trusted platform, making it easier for brands and organisations to engage with the right healthcare professionals for their campaigns, projects and long-term objectives.

How It Works

01

Get Started

Create an account to access TEL Connect, or book a discovery call to discuss your e-learning, product sampling or product trial requirements.

02

Build Your Campaign

Work with our team to develop an education programme, product sampling campaign, research project, consultancy brief or expert recruitment opportunity tailored to your objectives.

03

Engage Healthcare Professionals

Reach verified healthcare professionals across multiple clinical specialties through TEL Learning and TEL Connect, delivering targeted education, product experiences and expert opportunities.

04

Measure Your Success

Receive campaign reporting, engagement data, feedback and insights to evaluate performance and inform future activity.

E-Learning

The Expert Link (TEL) Learning is our evidence-based education platform, enabling brands and organisations to deliver trusted clinical education to healthcare professionals.
Working alongside healthcare experts, we create engaging educational content that communicates the latest research, clinical guidance, product information and innovations – building healthcare professional knowledge, confidence and trusted recommendation within your product area.
98% of healthcare professionals say that evidence-based e-learning provided by organisations increases their trust in a brand.
Data collected by The Expert Link throughout 2025.
By combining education with engagement, TEL Learning enables brands to:
  • Increase product awareness amongst relevant healthcare professionals.
  • Build confidence and drive trusted recommendation within the healthcare community.
  • Deliver evidence-based educational and compliance training developed with healthcare professionals.
  • Deliver targeted product sampling following education to relevant healthcare professionals and clinical settings.
  • Gather valuable feedback, survey data and real-world market insights.
  • Measure engagement, learning outcomes and campaign performance.
  • Support successful product launches and long-term awareness campaigns.

Sampling & Product Trials

Our extensive network of healthcare professionals enables brands to place products directly into the hands of relevant professionals for evaluation, feedback and trusted recommendation.

Opportunities include:

  • Individual product sampling to verified healthcare professionals.
  • Product trials and evaluation programmes.
  • Sampling into private clinics and healthcare practices.
  • Large-scale distribution through more than 1,000 classes, private clinics and clinical settings.
  • Research and feedback programmes to support product development and innovation.
  • Targeted sampling to NHS healthcare professionals, supporting awareness and confidence in products available through NHS procurement.

Every campaign is supported by robust reporting, helping brands understand engagement, uptake, feedback, and outcomes.

Ready to Connect with Healthcare Professional ?

Increase awareness, build confidence, and grow recommendation through meaningful engagement with trusted healthcare professionals.
Create an Account
 Book a Discovery Call

Contact us

Which best describes you? Please select all that apply.
What are you most interested in? Please select all that apply.
Scroll to Top

Lillie Parker

Paediatrician & Trusted Voice in Children’s Health
Dr. Lillie is a dedicated NHS paediatrician working in a specialist emergency department in Hampshire and a proud member of the Royal College of Paediatrics. With a passion for empowering parents through trustworthy, practical advice, she brings her frontline experience to life online.
Through her Instagram platform, followed by over 80,000 parents and carers, Lillie shares expert insights on everything from common childhood illnesses and injury prevention to first aid, nutrition, and lifestyle guidance. Her content supports families from newborn stages right through to the teenage years, making complex health topics accessible, reassuring, and grounded in real clinical experience.
Instagram

Dr Arthur Joustra

NHS Paediatric Doctor & Medical Communicator
Dr Arthur is an NHS paediatric doctor and medical communicator, combining frontline clinical experience with a trusted and accessible voice across child health, public health, digital wellbeing and modern parenting.
Alongside his clinical practice, he has contributed to nationally recognised safeguarding education, co-authoring work focused on preventing digital harm to children and advocating for safer, healthier digital environments for young people and their families.
Beyond medicine, Dr Arthur has developed a growing platform at the intersection of healthcare, policy and digital culture. In 2025, he was invited to attend the Labour Party Conference, where he interviewed senior political figures and attended the Prime Minister’s keynote address.
His evidence-based yet relatable approach makes complex health and wellbeing topics accessible, supporting parents and families as they navigate child health, safety, digital life and the realities of modern parenting.
Tiktok Instagram

Angela Willis

The Eco Midwife
Angela Willis is a highly experienced Midwife, Health Visitor, and Chief Sustainability Officer within the NHS, where she leads national initiatives focused on carbon reduction, the Green Impact for Health Toolkit, and maternity care innovation. As a Clinical Fellow and Clinical Advisor at Health Innovation West, she supports hospitals across the UK in improving maternity services and rolling out intelligent intermittent auscultation to enhance clinical outcomes.
Passionate about combining sustainability with safe, effective care, Angela is a respected voice in public health and a regular speaker at national baby shows and professional conferences.
Tiktok Instagram

Lily Fogan

NHS Midwife, Antenatal Educator & Content Creator
Lily is an experienced NHS midwife with nearly 12 years of experience supporting families through pregnancy, birth and the postnatal period. Alongside her NHS role, she runs her own antenatal education business, providing practical, evidence-based preparation for birth and parenthood.

Through her online platform, @midwifelilyy, Lily makes maternity information accessible, relatable and easy to understand. Her warm, honest approach helps parents navigate pregnancy, birth, breastfeeding, newborn care and postnatal recovery with greater knowledge and confidence.

Tiktok Instagram

Zoe Watson

Midwife, IBCLC & Mum of Four
Zoe Watson is a qualified midwife, International Board Certified Lactation Consultant (IBCLC), and mum of four, known for providing honest, evidence-based advice and support to parents. With a background in clinical midwifery and breastfeeding support, Zoe brings together professional expertise and real-life experience to offer practical, compassionate guidance to families navigating pregnancy, birth, feeding and the early years.
Her combination of specialist knowledge as a midwife and IBCLC, alongside her own experience of motherhood, makes Zoe a relatable and trusted voice in maternal and infant health.
Instagram

Emi-Joe Mawson

Cosmetic Dentist & Digital Smile Expert
Dr. Emi Mawson is a leading cosmetic dentist renowned for her natural, confidence-boosting smile transformations. She combines clinical precision with the latest advancements in digital dentistry to deliver stunning, personalised results that put patients at ease and in control of their oral health journey.

With a growing audience of over 85,000 on TikTok and thousands more on Instagram, @dentist_emi is redefining how dentistry is communicated – making expert advice approachable, engaging, and easy to understand. From myth-busting dental tips to behind-the-scenes smile makeovers, Emi is on a mission to help people feel proud of their smiles.

Tiktok Instagram

Laura Bottilieri

Baby & Child Feeding Specialist
Laura Bottiglieri is an experienced Speech and Language Therapist and the expert behind Milk to Mealtime, supporting families through complex feeding journeys from bottle refusal and breastfeeding challenges to fussy eating and entrenched sensory-based food refusal, weaning delays and medically complex needs.
With advanced expertise in eating, drinking and swallowing difficulties, Laura brings deep knowledge of feeding development and the clinical skills required to manage feeding challenges across infancy and childhood. Her approach blends clinical insight with responsive, relationship centred strategies; helping families move forward with tailored, evidence based support that truly fits their child.
Instagram

Lara Taylor

The Specialist Midwife in Postnatal & C-Section Recovery
Lara is a dedicated private midwife specialising in C-section recovery and fourth trimester care. With a calm, nurturing approach, she offers the kind of expert 1:1 postnatal support that every new parent deserves — but rarely receives.

Through her platform, @lara_thespecialistmidwife, she’s redefining early motherhood support with evidence-based guidance, practical tools, and a deep commitment to maternal wellbeing. Whether you’re recovering from birth or navigating life with a newborn, Lara provides reassurance, continuity, and compassionate care tailored just for you.

Instagram

Christine Lane

Founder of Mojo Matters & Advocate for Women’s Health in Ireland
Christine Lane is a Registered Nurse and Midwife with the NMBI, and the powerhouse behind Mojo Matters – a platform transforming how women’s health is understood and supported across Ireland.
With a bold, inclusive voice, Christine brings menstrual, hormonal, pregnancy, and postpartum health into the spotlight through evidence-based, stigma-free education. Her work spans classrooms, community spaces, and even government departments – igniting nationwide conversations and driving real change.

Known online as @myholisticmidwife , Christine shares empowering tips and expert guidance with her growing community. Whether you’re navigating pregnancy, birth, or postpartum, Christine offers a fresh, accessible approach rooted in compassion, clinical experience, and a deep commitment to helping women reclaim their health and confidence.

Linkedin-in Instagram