Cookie Policy

Last Updated: Aug 17, 2026

The Expert Link (We) are committed to delivering the best possible service to you and to maintaining the
When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalised web experience.

1. What is a cookie?

A cookie is a small text file that is placed on your computer’s hard drive by a web page server. You will normally see a message on the site before we store a cookie on your computer. One of the primary purposes of cookies is to provide a convenience feature to save you time.
The purpose of a cookie is to tell the web server that you have returned to a specific page. For example, if you personalise the pages on our site, or register on our site for any services we provide, a cookie helps us to recall your specific information on subsequent visits. When you return to our site, the information you previously provided can be retrieved, so you can easily use the features that you previously customised.
Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.
Details of the cookies we use.

Cookie

Domain

Description

Duration

Type

grecaptcha

theexpertlink.co.uk

Provides spam protection

6 Months

Functional

acf

theexpertlink.co.uk

Provides functions across pages

Immediately

Functional

Wp-settings-*

theexpertlink.co.uk

Stores user preferences

Persistent

Functional

WordPress logged in *

theexpertlink.co.uk

Stores logged in users

Persistent

Functional

Wp-settings-time-

theexpertlink.co.uk

Stores logged in user preferences

1 Year

Functional

Cmplz banner-status

theexpertlink.co.uk

Stored if the cookie banner has been dismissed

365 days

Functional

rc::c

theexpertlink.co.uk

Reads and filters requests from bots

Length of session

Marketing

rc::b

theexpertlink.co.uk

Reads and filters requests from bots

Length of session

Marketing

rc::a

theexpertlink.co.uk

Reads and filters requests from bots

Length of session

Marketing

Google Fonts API

theexpertlink.co.uk

Reads users IP address

Immediately

Marketing

ga

theexpertlink.co.uk

Stores and counts pageviews

2 Years

Statistics

ga*

theexpertlink.co.uk

Stores and counts pageviews

1 Year

Statistics

stackprotect

theexpertlink.co.uk

A security and anti-bot cookie provided by 20i hosting

1 Hour

Security

wfwaf-authcookie*

theexpertlink.co.uk

Used by WordFence security plugin to determine if the user is logged in

1 Day

Security

2. How do we use cookies?

We use different types of cookies for different things, such as:
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.

3. How do I control my cookies?

You can control, accept, or decline cookies. If you decline cookies, you may not be able to fully experience the interactive features of our site, and any preferences will be lost if you delete cookies. When you launch our website, users are given the opportunity to accept, disable or dismiss cookies within the consent manager.
All recent versions of popular browsers give users a level of control over cookies. Users can set their browsers to accept or reject all, or certain, cookies. You should do this through the web browser settings for each web browser you use, and, on each device, you used to access the Internet. Alternatively, you may wish to visit www.allaboutcookies.org which contains comprehensive information on how to do this on a wider variety of browsers.
To opt out of Google Analytics across all websites, install the Google Extension Google Analytics Opt-out Add-on.
We regularly review the cookies we use to continually improve our services to you. Any such changes shall appear here and take effect immediately; you should check this page periodically to ensure you are familiar with any changes.
We are planning to enhance our cookie tool to allow our customers to easily change their cookie settings after their initial choice.
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Lillie Parker

Paediatrician & Trusted Voice in Children’s Health
Dr. Lillie is a dedicated NHS paediatrician working in a specialist emergency department in Hampshire and a proud member of the Royal College of Paediatrics. With a passion for empowering parents through trustworthy, practical advice, she brings her frontline experience to life online.
Through her Instagram platform, followed by over 80,000 parents and carers, Lillie shares expert insights on everything from common childhood illnesses and injury prevention to first aid, nutrition, and lifestyle guidance. Her content supports families from newborn stages right through to the teenage years, making complex health topics accessible, reassuring, and grounded in real clinical experience.

Dr Arthur Joustra

NHS Paediatric Doctor & Medical Communicator
Dr Arthur is an NHS paediatric doctor and medical communicator, combining frontline clinical experience with a trusted and accessible voice across child health, public health, digital wellbeing and modern parenting.
Alongside his clinical practice, he has contributed to nationally recognised safeguarding education, co-authoring work focused on preventing digital harm to children and advocating for safer, healthier digital environments for young people and their families.
Beyond medicine, Dr Arthur has developed a growing platform at the intersection of healthcare, policy and digital culture. In 2025, he was invited to attend the Labour Party Conference, where he interviewed senior political figures and attended the Prime Minister’s keynote address.
His evidence-based yet relatable approach makes complex health and wellbeing topics accessible, supporting parents and families as they navigate child health, safety, digital life and the realities of modern parenting.

Angela Willis

The Eco Midwife
Angela Willis is a highly experienced Midwife, Health Visitor, and Chief Sustainability Officer within the NHS, where she leads national initiatives focused on carbon reduction, the Green Impact for Health Toolkit, and maternity care innovation. As a Clinical Fellow and Clinical Advisor at Health Innovation West, she supports hospitals across the UK in improving maternity services and rolling out intelligent intermittent auscultation to enhance clinical outcomes.
Passionate about combining sustainability with safe, effective care, Angela is a respected voice in public health and a regular speaker at national baby shows and professional conferences.

Lily Fogan

NHS Midwife, Antenatal Educator & Content Creator
Lily is an experienced NHS midwife with nearly 12 years of experience supporting families through pregnancy, birth and the postnatal period. Alongside her NHS role, she runs her own antenatal education business, providing practical, evidence-based preparation for birth and parenthood.

Through her online platform, @midwifelilyy, Lily makes maternity information accessible, relatable and easy to understand. Her warm, honest approach helps parents navigate pregnancy, birth, breastfeeding, newborn care and postnatal recovery with greater knowledge and confidence.

Zoe Watson

Midwife, IBCLC & Mum of Four
Zoe Watson is a qualified midwife, International Board Certified Lactation Consultant (IBCLC), and mum of four, known for providing honest, evidence-based advice and support to parents. With a background in clinical midwifery and breastfeeding support, Zoe brings together professional expertise and real-life experience to offer practical, compassionate guidance to families navigating pregnancy, birth, feeding and the early years.
Her combination of specialist knowledge as a midwife and IBCLC, alongside her own experience of motherhood, makes Zoe a relatable and trusted voice in maternal and infant health.

Emi-Joe Mawson

Cosmetic Dentist & Digital Smile Expert
Dr. Emi Mawson is a leading cosmetic dentist renowned for her natural, confidence-boosting smile transformations. She combines clinical precision with the latest advancements in digital dentistry to deliver stunning, personalised results that put patients at ease and in control of their oral health journey.

With a growing audience of over 85,000 on TikTok and thousands more on Instagram, @dentist_emi is redefining how dentistry is communicated – making expert advice approachable, engaging, and easy to understand. From myth-busting dental tips to behind-the-scenes smile makeovers, Emi is on a mission to help people feel proud of their smiles.

Laura Bottilieri

Baby & Child Feeding Specialist
Laura Bottiglieri is an experienced Speech and Language Therapist and the expert behind Milk to Mealtime, supporting families through complex feeding journeys from bottle refusal and breastfeeding challenges to fussy eating and entrenched sensory-based food refusal, weaning delays and medically complex needs.
With advanced expertise in eating, drinking and swallowing difficulties, Laura brings deep knowledge of feeding development and the clinical skills required to manage feeding challenges across infancy and childhood. Her approach blends clinical insight with responsive, relationship centred strategies; helping families move forward with tailored, evidence based support that truly fits their child.

Lara Taylor

The Specialist Midwife in Postnatal & C-Section Recovery
Lara is a dedicated private midwife specialising in C-section recovery and fourth trimester care. With a calm, nurturing approach, she offers the kind of expert 1:1 postnatal support that every new parent deserves — but rarely receives.

Through her platform, @lara_thespecialistmidwife, she’s redefining early motherhood support with evidence-based guidance, practical tools, and a deep commitment to maternal wellbeing. Whether you’re recovering from birth or navigating life with a newborn, Lara provides reassurance, continuity, and compassionate care tailored just for you.

Christine Lane

Founder of Mojo Matters & Advocate for Women’s Health in Ireland
Christine Lane is a Registered Nurse and Midwife with the NMBI, and the powerhouse behind Mojo Matters – a platform transforming how women’s health is understood and supported across Ireland.
With a bold, inclusive voice, Christine brings menstrual, hormonal, pregnancy, and postpartum health into the spotlight through evidence-based, stigma-free education. Her work spans classrooms, community spaces, and even government departments – igniting nationwide conversations and driving real change.

Known online as @myholisticmidwife , Christine shares empowering tips and expert guidance with her growing community. Whether you’re navigating pregnancy, birth, or postpartum, Christine offers a fresh, accessible approach rooted in compassion, clinical experience, and a deep commitment to helping women reclaim their health and confidence.